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Stuart · 02-07-2006, 20:05

Companies often change their name if the old one has a bad reputation. Anderson Consulting were one of several Arthur Anderson companies involved in the Enron scandal. Rather than try and weather the storm, they changed their name to "accenture".

It is shallow, but people DO seem ready to give a bad company another chance if it changes it's name.

02-07-2006, 20:05	#15
Stuart - Join Date: Jun 2003 Location: Somewhere Services: Virgin for TV and Internet, BT for phone Posts: 26,536	Re: New Name? Virgin Home Companies often change their name if the old one has a bad reputation. Anderson Consulting were one of several Arthur Anderson companies involved in the Enron scandal. Rather than try and weather the storm, they changed their name to "accenture". It is shallow, but people DO seem ready to give a bad company another chance if it changes it's name.