Quote:
Originally Posted by jfman
I do think if you are on older packages that are now priced above a new package (undiscounted) you should be automatically transferred.
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The problem with that is being a New Package by definition means they are different, not just a price difference, and the customer may not want what is being provided on the New Package or even the terms that comes with it. Automatic processes of this nature will lead to problems.
Better to write to the customer beforehand and offer them choices.
For example, we were on M+ TV. After being around forever VM finally wanted to discontinue it. It hadn't been sold to new customers for a while, it was a long standing legacy tier. M+ customers were moved to Fun tier and given 30 days to try it (no obligation) and decide from there, whether they wanted to keep it (do nothing) or downgrade to Mix or Player. Sure the 30 days trial was automatically implemented, but there was open
prior communication and there was a choice. They wrote to you just before it happened.