Re: Linear is old tech - on demand is the future
It’s not for me, or anyone else on this thread, to prove that tried and tested profitable business models for free to air, or pay tv, will stand up.
Millions of households consume their television this way, including the vast majority of those who additionally subscribe to streaming services.
Advertising models have survived Sky+ and TiVo based products becoming the standard. The burden is on streaming to challenge the market, not the other way round. Sky are the best placed company to provide any such services in the future and at present have no intention of moving beyond a combination of both.
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