Quote:
Originally Posted by OLD BOY
Developments in viewing preferences in the US are telling.
https://www.tvbeurope.com/tvbeverywh...uper-bowl-liii
68 per cent of respondents said they will use some other media platform to engage with Super Bowl content while watching. 78 per cent will use social media; 30 per cent will use group chats; 28 per cent will visit sports websites and 15 per cent will access online forums.61 per cent of respondents said they would not miss cable TV if forced to give it up forever.
Additionally, 64 per cent plan to cancel their cable subscriptions at some point in favour of streaming content; 41 per cent said they will do so this year.60 per cent said their reason for transitioning to streaming was to save money; 43 per cent was to watch on their own schedule; 43 per cent to binge watch TV; 36 per cent to avoid traditional TV commercials; and 27 per cent said to get to the content they prefer. (Respondents could choose more than one reason.) |
As with any polling data the devil is often in the detail.
https://www.adtaxi.com/blog-roll/201...crease-year-45
We had a similar story last year. Clearly they’re using the event to drum up interest and clicks in their stories. They are also a digital marketing company so not exactly unbiased with regards to how they wish to portray reality (and the future).
Cable TV in the USA must be doing an excellent job if 61% of their user base essentially don’t want the product yet continue to pay every month.