Thread: VOD Linear is old tech - on demand is the future
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Old 21-01-2019, 13:48   #516
OLD BOY
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Re: Linear is old tech - on demand is the future
Developments in viewing preferences in the US are telling.

https://www.tvbeurope.com/tvbeverywh...uper-bowl-liii

68 per cent of respondents said they will use some other media platform to engage with Super Bowl content while watching. 78 per cent will use social media; 30 per cent will use group chats; 28 per cent will visit sports websites and 15 per cent will access online forums.61 per cent of respondents said they would not miss cable TV if forced to give it up forever.

Additionally, 64 per cent plan to cancel their cable subscriptions at some point in favour of streaming content; 41 per cent said they will do so this year.60 per cent said their reason for transitioning to streaming was to save money; 43 per cent was to watch on their own schedule; 43 per cent to binge watch TV; 36 per cent to avoid traditional TV commercials; and 27 per cent said to get to the content they prefer. (Respondents could choose more than one reason.)
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