Thread: General Coming Soon to Virgin TV (2019)
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Old 28-07-2019, 00:27   #1471
OLD BOY
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Re: Coming Soon to Virgin TV (2019)
Quote:
Originally Posted by jfman View Post
They haven’t though.

BT subscribers are, some day, getting Now TV as an optional add on. Why would Virgin essentially allow Sky to retail Now TV on its platform when it’d devalue Virgin’s own top packages? The two situations aren’t comparable.

BT subscribers are getting something they don’t have at present.
Virgin customers would be given an alternative way to purchase Sky’s basic (and premium) channels than from Virgin themselves.

If Virgin were going down that route why enter this carriage agreement at all?
I am not of the view that Now TV will be on the VM platform.

However, the programmes from that channel MAY eventually be on our on demand system.

On the other hand, they may not!

---------- Post added at 00:26 ---------- Previous post was at 00:20 ----------

Quote:
Originally Posted by jfman View Post
They haven’t though.

BT subscribers are, some day, getting Now TV as an optional add on. Why would Virgin essentially allow Sky to retail Now TV on its platform when it’d devalue Virgin’s own top packages? The two situations aren’t comparable.

BT subscribers are getting something they don’t have at present.
Virgin customers would be given an alternative way to purchase Sky’s basic (and premium) channels than from Virgin themselves.

If Virgin were going down that route why enter this carriage agreement at all?
Well not yet, but it was supposed to happen before the next football seasonThat seems to have been delayed for technical reasons, but they will get it.

I am sure that if Virgin could resolve the impasse regarding SA by getting the on demand content, that would be sufficient..

---------- Post added at 00:27 ---------- Previous post was at 00:26 ----------

Quote:
Originally Posted by jfman View Post
I agree Sky want to monetise their content but it’s flawed to assume that doing so involves putting it out there on a platform neutral basis.

If they lost tens of thousands of subscribers in an already challenging market to, for example, Virgin’s top package right now because it’s own platform had no unique selling point it’d massively backfire.
Maybe Sky has calculated that they will get more from being on the VM platform.

You're the magic economist, you tell us!
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