Quote:
Originally Posted by OLD BOY
Agreed, but the needs of the consumer have to be taken into account. It has been recognised that having all your content in one list is what most people want. They don’t want to go to multiple menus to find what they are looking for.
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By ‘they’ you do of course mean ‘you’.
When any service provider is entirely reliant on a third party for product placement, that service provider becomes vulnerable. They no longer decide which of their shows come top of the menu. Worse, they may in time be asked to pay to appear, or pay more for prominence. If this occurs in an environment where it has become the norm for customers to access the product via a third party, the damage to the provider’s ability to get its product under the consumer’s nose may be significant.
Netflix has clearly decided the risk of allowing Google to control the UI is too great, and that there is a greater potential benefit in continuing to control their own, separately. That’s why they’ve withdrawn from it.