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Re: VM loses UKTV channels
Just looking back at some of the comments made by David Bouchier chief digital entertainment officer of Virgin Media just over 2 years ago.
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Mockridge has called on an old ally to stop the rot. David Bouchier, now his chief digital entertainment officer, worked with him a decade ago on the creation of Sky Italia and is now tasked with reinvigorating Virgin Media’s pay-TV business.
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“I’ve been in the post just over a year now and it has been a root and branch re-evaluation of the television proposition.”
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In truth Virgin Media began a retreat from television years before its takeover by Liberty Global. It pulled out of programme making and sold off its 50pc stake in the Dave broadcaster UKTV as its previous management slimmed down the company to make it a more attractive deal target.
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“We are 100pc committed to our customers in the UK. Netflix isn’t. They have to try and find a creative sweet spot appealing to everyone across the globe. There is no precedent for that.”
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So he has no time for the BBC’s refusal to allow Virgin Media or Sky to deliver licence fee-funded programmes via their mobile apps, alongside rival programming. The corporation insists that only the iPlayer app can show The Night Manager on a iPad, much to the frustration of its pay-TV distribution partners
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On UKTV he adds: “Will we look at and are we being invited to look at all sorts of things, absolutely.”
His message to the television industry and Virgin Media subscribers is unequivocal: “We’re back. That is the sum of it. We are back.”
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https://www.telegraph.co.uk/business...sform-its-neg/
https://www.thedrum.com/news/2015/06...inment-officer
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“The only lesson you can learn from history is that it repeats itself”
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