Quote:
Originally Posted by OLD BOY
The reason it’s interesting is because we’ve all been brought up with TV channels and the way we watch content. We know that currently more people watch BBC content from easily accessible broadcast channels.
However, Now operates in a more integrated way, with the prominence of VOD and scheduled TV reversed. Both live TV and on demand viewing is on there, but the emphasis is on VOD. When presented in that reverse order, I believe that most people would go straight to on demand.
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I think Now does it that way to discourage viewers from streaming the same shows simultaneously, as Now would probably need to invest in more capacity to do this. As such costs come down and the broadband infrastructure improves, Now might even give its linear channels more prominence in the future.