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Originally Posted by Legendkiller2k
From guesswork in the office SKY are looking to push Atlantic as uks HBOMAX, everything is in the proposal stage at the moment, in work we think WB will oppose it anyway and would look at the possibility to launch HBOMAX itself in UK in the future.
The other guess is Atlantic will arrive on VM but in one of the higher priced packages.
Once i find out more info i'll be sure to post what i can here ofcourse.
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Given that Sky have a deal for first run theatrical movies and HBO content, both of which would be the primary drivers of a platform it does make me doubt whether WarnerMedia could launch a platform here... the deal is fairly similar to the deals made in Canada and Australia (though the U.K. press notes were not specific about WB produced Max originals) and when it was announced a year ago, WarnerMedia did specifically say at the investors day they were leaning on existing partners specifying the Sky deal for “stability and predictability”. Anything in what you have seen about Sky offering Max Originals?
I think Virgin users have been starved of Atlantic long enough! Especially given that the HBO and Showtime is now distributed across the platform via multiple channel brands and not just brigaded to the one channel... I wonder if a treating it as a premium add on was the only concession of agreeing a carriage deal as opposed to offering Now TV like with BT where Sky control the stream.
---------- Post added at 11:15 ---------- Previous post was at 11:11 ----------
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Originally Posted by Chad
Why bother now? When the channel launched 10 years ago it was exciting and different. Big hitting shows like Boardwalk Empire and Games of Thrones have come and gone. SKY have since spread some of the channels content over their new channels SKY Comedy and SKY Documentaries. What you're left with is a shadow of its former self. An additional ad on? SKY are taking the urine. Dung for the price of gold.
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Spreading content across the channel brands has changed Atlantic’s USP for sure but that channel is increasingly being anchored by the Sky Original dramas and which I believe Sky have themselves said actually draw in more viewers than the majority of the HBO imports - I think it still has some cache as their flagship drama brand and having things like GOT on demand, Chernobyl and Gangs Of London as well as the next GOT Spin off still ensures it’s quite the proposition.