Quote:
Originally Posted by vincerooney
Can someone explain to me what on earth itvX will be? i've read the press release and i can't get my head around it...
basically they will have
1) ITV Player
2) Britbox for exclusive shows in partnership with BBC
3) ITV X to air exclusive ITV Shows in advance of them appearing on the ITV channels.
Utter nonsense it seems to me to just keep releasing more and more streaming services...
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That's not correct, it's not another streaming service, it's a combining of their existing streaming services and the addition of new content.
I don't think ITV Player has been used as a brand for 6+ years.
'ITVX, which will replace ITV Hub, ITV Hub+ and BritBox UK when it launches...'
https://www.reuters.com/business/med...rm-2022-03-03/