Quote:
Originally Posted by Hugh
isn’t it good they advertise this wider range of foods, and that way, they expand their customer base, and people who have never seen that sort of food before see that other foods are available, which leads them to (hopefully) understand "different" isn’t strange or frightening, just different…
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doesn't work like that. I can tell you from first hand experience that if Asda doesn't sell x amount of something it disappears pronto. They look at £return/cubic foot. They have these lofty ideas and ideals and every now and again you get something quirky and unique coming in, whether it be eco friendly products, "help the farmers" etc etc, they all cost more for doing the right thing, not enough people buy them the products disappear in a flash. All new lines are driven by third party investment i.e. Walkers/Dolmio/McVities paying to do consumer research and monitoring customer behaviours and patterns. The brand names take the risk in investment in launching new lines which they subsidise supermarkets for and if they work out then Asda makes their own brand version of it. They like to flap about product quality, customer service, the environment and everything else but they only do it if it is worth their time and makes them £££ in direct sales or PR.