[popper]

Originally Posted by AlexanderHanff

See this

http://denyphorm.blogspot.com/2008/0...ort-crime.html

But rest assured, some of the people from last summer are currently building a case to present to the police, I have that on very good authority (from the horses mouth so to speak).

Alexander Hanff

i liked the
Anonymous said... Do Phorm comply with the following, does it apply?

http://www.asa.org.uk/asa/codes/cap_...clause_id=1490

The CAP Code - Rules
SUBSTANTIATION
Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation.

Relevant evidence should be sent without delay if requested by the ASA or CAP. The adequacy of evidence will be judged on whether it supports both the detailed claims and the overall impression created by the marketing communication.

The full name and geographical business address of marketers should be provided without delay if requested by the ASA or CAP.

http://www.asa.org.uk/asa/codes/cap_...clause_id=1501

The CAP Code - Rules
HONESTY
Marketers should not exploit the credulity, lack of knowledge or inexperience of consumers.

http://www.asa.org.uk/asa/codes/cap_...clause_id=1503
The CAP Code - Rules
TRUTHFULNESS
No marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.

it seems PRs BBC 70% dont trust story linked to Phorm by him droped off the cliff on that last one...