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Old 21-02-2008, 22:22   #174
lucevans
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Join Date: Jan 2007
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Re: Virgin Media Ad Deal [Updated: See Post No. 77 & 102]

Quote:
Originally Posted by Rob View Post
If that is how it works, purely cookie based, why does the ISP need to be involved

Simple truth your ISP is about to sell you out, by selling to Phorm your usage habits. That requires some sort of network monitoring system. All a cookie will do is identify you to Phorm when they try to serve the ads back up. If is was purely cookie base, all the spyware companies would extremely quickly blacklist anything to do with Phorm.
Good point. For this to work the way they hope it will, maybe VM will access that cookie with every webpage they serve us with, then send the resulting category data (and God knows what else) to Phorm?
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