[jfman]

Part of the reason this conversation goes round in circles is OB fails to tell us in whose interests linear ends?

To the end user right now there’s never been more choice. Even on Sky/Virgin there’s a huge amount of catch up and on demand they can choose to watch at present. So what’s the net benefit?

To the broadcaster they need to be 100% certain that they carry the viewer into the all streaming world and not that they get lost at the bottom of a menu, or in a difficult to navigate app.

Until then they will be happy to retain linear while using it as a mechanism to promote their own streaming offer.