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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by jfman
The remarks are from the Commercial Director of F1, so do carry slightly more weight than say an opinion piece from a digital marketing company.
F1 is generally a procession round a track however is a huge global brand with significant sponsorship income and investment. It has disproportionate status, but status relies on people recognising it as such. It loses global recognition if nobody can see it.
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But can you see the BBC , ITV and C4 pay what Sky are paying currently?
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“The only lesson you can learn from history is that it repeats itself”
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