Re: “Soft” first quarter at Virgin Media
I switched my TV from VM to Sky a few years ago and one of the things Sky tend to do now is advertise the majority of their offers to both new and existing customers, the latter tying you into a new contract.
Surprised that VM haven’t followed suit as it surely alleviates a lot of the faux cancellations if existing customers can just select a new deal if they are happy with a new contract.
With the amount of cord cutting, service providers, etc, these days, I think Sky have it spot on as retention is as valuable as attracting new customers in this day and age.
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