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Old 18-02-2008, 19:38   #27
dav
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Join Date: May 2007
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Re: Virgin Media Ad Deal - Would you be opting out?

Quote:
Originally Posted by iglu View Post
Apparently you can switch it on and off at will

http://www.phorm.com/

How it works:

*Ntl gives phorm a random number and the web page you are looking

*Phorm gives NTl the relevant ad together with the number

*NTl pops the ads on your screen, they know your IP as it is associated with the random number returned by Phorm

From what I've just read there, it isn't so clear

Quote:
With OIX and Webwise, consumers are in control: they can switch relevance 'off' or 'on' at any time at Webwise.com. There's no small print and no catches: it's completely up to the consumer.
To me that reads as if you can choose relevant ads or irrelevant ones.
Have I got the wrong end of the stick?
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