Liberty Global has put VM Ireland up for sale. It's been in and out of the UK group since the days of NTL. I'm guessing the new owner will need to rebrand, unless Virgin Group is able to licence the Virgin Media brand in Ireland, similar to how it does with Virgin Radio and Virgin Mobile in different markets.
https://www.thetimes.co.uk/article/l...r-o2-2f3gr3z5f