Quote:
Originally Posted by jfman
12 million people out of 7 billion is still minority interest content on any level. It's not going to massively influence provider choices around the world.
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It's rapidly increasing, especially in China. Even 2 million yanks are watching now:
https://www.premierleague.com/news/1225124
Don't forget Amazon already has 200+m prime customers to sell too.
---------- Post added at 15:58 ---------- Previous post was at 15:56 ----------
Quote:
Originally Posted by muppetman11
No they have bought a package they obviously got so cheap as nobody else wanted it.
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It's a no brainer for them, though.
They see what interest they can get with this lesser package and decide whether they will make further bids for rights in the future. They may not, but by buying a package of matches, they have now shown their hand. They are interested, it's just a case of whether they stay interested or not.