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jfman · 13-07-2019, 14:59

If Amazon had a credible plan they'd have made a bid last time out, when the value of the rights fell overall. This has all been a myth peddled by Richard Scudamore, and others, to try to push the value of the rights up and it failed.

My confidence comes from the fact it's a lot of money that is difficult to recoup in such a short timeframe without the existing and established high ARPU customer base. Does your average Amazon prime customer, of which I am one, want to pay £40/50 a month for a TV package that includes the Premiership?

It then creates a model where Prime in the UK diverges from Prime in the rest of the world, a low cost fast delivery option with a TV/music add on. Unless of course they want to swallow up key content in those markets too, in which case you'd be into tens of billions a year on content.

So with £5bn, why England? why football?

They'd arguably get better value buying an existing media company it's content and customer base and integrating Prime into it's products.

13-07-2019, 14:59	#5597
jfman Architect of Ideas Join Date: Dec 2004 Posts: 10,365	Re: Netflix/Streaming Services If Amazon had a credible plan they'd have made a bid last time out, when the value of the rights fell overall. This has all been a myth peddled by Richard Scudamore, and others, to try to push the value of the rights up and it failed. My confidence comes from the fact it's a lot of money that is difficult to recoup in such a short timeframe without the existing and established high ARPU customer base. Does your average Amazon prime customer, of which I am one, want to pay £40/50 a month for a TV package that includes the Premiership? It then creates a model where Prime in the UK diverges from Prime in the rest of the world, a low cost fast delivery option with a TV/music add on. Unless of course they want to swallow up key content in those markets too, in which case you'd be into tens of billions a year on content. So with £5bn, why England? why football? They'd arguably get better value buying an existing media company it's content and customer base and integrating Prime into it's products.