Re: Linear is old tech - on demand is the future
Depends how low the price goes. There’s a sweet spot where buying DAZN could be better value than letting them fail and go back to auction (if a substantial amount of rights are of interest, and the view is the price will go up).
If though they think the sports bubble is contracting - as with Sky correctly predicting the fall in the value of Premiership despite all the Netflix and Amazon guff in the media beforehand - then going back to auction makes most sense.
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