Amazon break into Champions league with German deal
https://www.theguardian.com/media/20...eague-football
Streaming service follows Premier League success with further football rights tie-up
Fresh from the success of streaming top-flight English football for the first time, Amazon has sets its sights on Europe’s premier club competition, securing exclusive German rights to a package of Champions League matches.
Amazon’s deal in Germany is akin to its move to break the stranglehold on Premier League rights held by Sky and BT in the UK. In Germany, Champions League rights are held by Sky Deutschland, which sub-licenses a package to sports streaming service DAZN.
Amazon has picked up the exclusive rights to 16 Champions League matches a season, giving it the top pick for Tuesday night fixtures, in the group and knockout stages for three seasons from 2021-22.
Still think the likes of Amazon won't bid for more football? Ok it's only 16 matches but this shows they clearly are testing the waters.