Re: Changes to Virgin TV (2020)
I read the 50% standard linear TV programs as Freeview/Digital TV programs (BBC, ITV, etc,) - that is what my mum- in-law watches. I surmised the other 50% as a mixture of Cable, Sky, & streaming services such as Prime & Netflix.
You thought of the other 50% as VOD - in both cases, confirmation bias appears to be in play (in my case, informed by various seniors that I know viewing habits).
Re the "one subscription at a time" - do you really believe that people will want to be switching all the time, a couple of times a month?
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