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Originally Posted by tvtimes
Even with more providers, what is to stop Sky overcharging competitors to over-inflate their prices to make Sky look more attractive?
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Because...
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Should evidence emerge of practices which we consider to be prejudicial to fair and effective competition, we will quickly reassess the need for regulation. In particular, Ofcom wants to be sure that consumers continue to have access to, and a choice of, packages and services containing Sky Sports 1 and 2.
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(From the Ofcom link above)