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Old 10-04-2008, 19:18   #2862
Ursine
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Join Date: Apr 2008
Posts: 9
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Hi All.
First post, don't know if this has been posted already, hope it's useful

http://www.computerweekly.com/blogs/...-independ.html

In a new twist, the most influential voice in the identity space has now spoken out on the topic: Microsoft's identity guru Kim Cameron agrees that 'opt-out' implementations of Webwise are in breach of the Laws of Identity. This is important - Kim is shaping the principles that will drive future privacy-protecting identity systems, and if Phorm is an inappropriate third-party in the online identity relationship then they have a real problem on their hands.
It's very likely that attention will shift to BT and VirginMedia, who have both been very quiet indeed about their 'opt-out' approach to Phorm (TalkTalk are off the hook because they have taken a more privacy-friendly 'opt-in' approach). The real test will be whether those providers start to lose business over this, particularly in Croydon and Ealing, where further trials of OIX and Webwise are due soon. That will show whether the protesters are representative of the broader user community, of if this is a niche issue that most users either don't understand or don't care about. Watch this space.


Interesting bit about Croydon & Ealing
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