https://www.theguardian.com/business...tv-advertising
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ITV’s profits fell sharply last year as the Broadchurch to Love Island broadcaster reported the steepest fall in TV advertising in almost a decade.
ITV’s pretax profits fell more than 10% to £500m last year as TV advertising revenue, which accounts for about half of its revenues, fell 5% to £1.6bn. In 2009, ITV’s TV ad revenues fell 9.4% amid the advertising recession.
http://www.morningstar.co.uk/uk/news...ne-months.aspx
Quote:
LONDON (Alliance News) - ITV PLC on Wednesday said its revenue grew in the first nine months of 2018, though it expects revenue from advertising to fall in the final quarter due to an uncertain economic environment.
https://www.hl.co.uk/shares/shares-s...10p/share-news
Quote:
(Sharecast News) - A further study has warned that the decline of traditional TV viewing could accelerate to the point where UK broadcasters lose most of their advertising revenues.
According to a new study from Ebiquity, the viewing trend away from traditional TV towards online platforms such as Netflix and Amazon Prime that has already seen by the 16 to 34 age group, will spread out to other demographics.
This could result in advertisers choosing not to spend their money on TV campaigns as they will no longer be as cost-effective. Broadcasters, such as ITV and Channel 4, need the campaigns to stay afloat and the study revealed that they face a "tipping point" in the next five years.
By 2022, Ebiquity foresaw a worst-case scenario where there will be 45% fewer ads viewed by 16-34 year-olds, a 30% fall among the 'housewives and kids' demographic group and a 15% decline among adults in the prime ABC1 demographic.
This tipping point could be avoided, the report said, as broadcasters could still evolve with the new trends and create counter-strategies.