18-02-2019, 13:21
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#197
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laeva recumbens anguis
Cable Forum Team
Join Date: Jun 2006
Age: 67
Services: Premiere Collection
Posts: 42,098
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Re: Funding of the BBC
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Originally Posted by OLD BOY
I don't see any shortage of advertisers, tweetie.
---------- Post added at 12:51 ---------- Previous post was at 12:48 ----------
I think the combination of subscriptions with advertising-free options available through streaming is the way ahead, and with its newly found freedoms, there would be more money to be made by the BBC than it currently gets from the licence fee.
---------- Post added at 12:53 ---------- Previous post was at 12:51 ----------
Not now, they can't, but new legislation will fix that.
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https://www.theguardian.com/business...tv-advertising
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ITV’s profits fell sharply last year as the Broadchurch to Love Island broadcaster reported the steepest fall in TV advertising in almost a decade.
ITV’s pretax profits fell more than 10% to £500m last year as TV advertising revenue, which accounts for about half of its revenues, fell 5% to £1.6bn. In 2009, ITV’s TV ad revenues fell 9.4% amid the advertising recession.
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http://www.morningstar.co.uk/uk/news...ne-months.aspx
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LONDON (Alliance News) - ITV PLC on Wednesday said its revenue grew in the first nine months of 2018, though it expects revenue from advertising to fall in the final quarter due to an uncertain economic environment.
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https://www.hl.co.uk/shares/shares-s...10p/share-news
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(Sharecast News) - A further study has warned that the decline of traditional TV viewing could accelerate to the point where UK broadcasters lose most of their advertising revenues.
According to a new study from Ebiquity, the viewing trend away from traditional TV towards online platforms such as Netflix and Amazon Prime that has already seen by the 16 to 34 age group, will spread out to other demographics.
This could result in advertisers choosing not to spend their money on TV campaigns as they will no longer be as cost-effective. Broadcasters, such as ITV and Channel 4, need the campaigns to stay afloat and the study revealed that they face a "tipping point" in the next five years.
By 2022, Ebiquity foresaw a worst-case scenario where there will be 45% fewer ads viewed by 16-34 year-olds, a 30% fall among the 'housewives and kids' demographic group and a 15% decline among adults in the prime ABC1 demographic.
This tipping point could be avoided, the report said, as broadcasters could still evolve with the new trends and create counter-strategies.
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Last edited by Hugh; 18-02-2019 at 13:26.
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