Thread: Funding of the BBC
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Old 18-02-2019, 12:53   #196
OLD BOY
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Re: Funding of the BBC
Quote:
Originally Posted by tweetiepooh View Post
Advertisers don't want to spend more so if the BBC took ads it just spreads the ad money even thinner. So programme makers would need to be even more sure of success (ad money) before they could make programmes.

The license fee covers more than just the TV channels though, all those radio stations, how do you keep ad's off FM?
I don't see any shortage of advertisers, tweetie.

---------- Post added at 12:51 ---------- Previous post was at 12:48 ----------

Quote:
Originally Posted by Chris View Post
1 and 2 are far too distinct to merge effectively. They could certainly afford to lose 1-Extra, run commercials on 1 and 6, bid for 4 to become some kind of state-funded special case, and cross-subsidise 2 with revenue from its commericalised TV operations, effectively using radio 2 commercial space as advertising for BBC TV. They should sell 3 to classic FM who in my humble opinion do a better, more accessible job of it anyway.

Any local stations that want to stay open would have to go commercial. In reality most of them would close. A few such as Radio Merseyside have a genuine following and would probably survive.

The BBC’s TV operations are based on a mass audience strategy and there’s no way they’re ever going behind a paywall. Absent a licence fee, they’ll go free-to-air with advertising, and will probably merge Four back into BBC2, which did a perfectly good job of that sort of arts output before Four was launched anyway.

I don’t think public funding of TV is ever going to go away completely. The day may well come when the TV licence is terminated, but it will be replaced by something else which, I believe, is likely to fund a central pot which all broadcasters could bid for a slice of in order to fund public service programming.
I think the combination of subscriptions with advertising-free options available through streaming is the way ahead, and with its newly found freedoms, there would be more money to be made by the BBC than it currently gets from the licence fee.

---------- Post added at 12:53 ---------- Previous post was at 12:51 ----------

Quote:
Originally Posted by Chris View Post

The iPlayer is part of the BBC’s chartered public service broadcasting operations so they can’t charge for it, support it with adverts, or even give the impression that they’re doing so.

The BBC took a policy decision some years ago to stop using premium rate numbers wherever possible and these days you almost always find them using geographic rate 03 numbers or free 0800 numbers.
Not now, they can't, but new legislation will fix that.
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