Quote:
Originally Posted by jfman
Amazon didn't bid more than Sky did for 2016-19, that's self evident from the fact they didn't win. I don't need a digital marketing blogger to explain that to me, it's observable fact on it's own.
So you're accepting that the Amazon business model is 'make or break' on the 5% of the country that don't yet have the option of superfast speeds? I'm not convinced that's going to give the returns on £6bn of investment that they would want to see.
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I think you are missing something somewhere, jfman.
The fact that our fast broadband coverage has improved and continues to improve is adequate reason for the streamers to become interested.
Amazon decided to bid for the least attractive package to test the waters.
The returns on investment would be made the same way as Sky and BT are making them. They recoup the money from football subscriptions but also by drawing more people into the Prime service. Selling on selected matches to other channels will also add to the financial yield.