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Originally Posted by OLD BOY
It's because fast broadband coverage is improving that streamers will be more interested in providing sports by that method. That should be self evident...
'Amazon felt they couldn't'! I did not see that reported anywhere. What Amazon did was to purchase those 'bargain basement rights' to test it out first. I'm sure that they will be pawing over the results with great interest.
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Amazon didn't bid more than Sky did for 2016-19, that's self evident from the fact they didn't win. I don't need a digital marketing blogger to explain that to me, it's observable fact on it's own.
So you're accepting that the Amazon business model is 'make or break' on the 5% of the country that don't yet have the option of superfast speeds? I'm not convinced that's going to give the returns on £6bn of investment that they would want to see.