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Old 19-03-2008, 16:57   #1453
CaptJamieHunter
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Join Date: Feb 2008
Posts: 234
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by PhormUKPRteam View Post
Seeing as there aren't really separate threads in this discussion, thought this might be of interest to the main group here, especially in light of the privacy comments being made. Today's ICO survey (http://news.bbc.co.uk/1/hi/business/7304455.stm) on data protection highlights why the Phorm system is actually an improvement in online privacy.

We don't store any personally identifiable information so there is nothing to lose. We can't accidently reveal what we don't have unlike the ad targeting systems of other major Internet companies which retain identifiable personal data for over 12 months before it is even anonymised.
Spin, spin, spin, spin, spin.

When you've played for a local cricket club you get to see some really poor efforts at spin and this is a *really* poor effort.

Why hasn't Phorm answered the technical questions posed here or addressed the issues raised in public forums elsewhere?

There is no mention of Phorm in that report at all. If you can't or won't answer the technical questions put to you then please don't waste time here with placatory spin.

I've replied to Ian Woodham and also written to Neil Berkett with an executive management summary of why Virgin Media's brand will be irreparably tarnished by associating with Phorm. Including the very informative article mentioned elsewhere.

I'm staying Phorm phree. Not wanted, not needed.
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