Re: Boom Radio
Boom Radio is about to launch a second station, Boom Light, which will play music from the1950s as well as easy listening hits. This would compliment its main station which plays music mainly from the 60s and 70s along with, I believe, a small selection of more modern records.
Boom Radio really does seem to have struck a chord with many people from the boomer generation, which is where it gets the name, and bosses clearly see this success to warrant a second station which I guess will not sound that dis-similar to BBC Radio 2 of the late 80s and early 90s when its playlist was very much aimed at musical nostalgia.
|