Quote:
Originally Posted by OLD BOY
Younger viewers grow up (eventually)!
Comcast would not lose out by having a free version as their income on sub-free services would emanate from commercials. I think most streamers will be offering both subscription and subscription-free versions of their services in the future.
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Younger viewers do grow up but whether they will shift their current consumption patterns as they grow up is unknown.
Revenue from subscription services is far greater than advertising. Comcast would risk losing the subscription revenue if some subscribers defected to the advertising model.
If advertising models generated better revenues, VM and Sky would opt for this over subscription.