Quote:
Originally Posted by jfman
Why would Virgin Media customers get BT Sports, some of whom won't pay a single penny to BT across the range of products/services?
It'd be very easy for Virgin to have came to a deal over this considering the rights cost Amazon nothing. Prominent placing of advertising on channel 100, in the EPG, main menu, Virgin press release, Virgin's own advertising during the period emails to customers promoting say, 1 month of free Prime in December.
Alternative idea:
One game each match day on Channel 100, advertising the remainder on Prime.
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All that is true, but my post was relating to the current position, which is that Amazon will continue to have a direct relationship with Virgin Media customers.
Of course, that could change in the future, and your examples are sound enough, but no such arrangement has been announced yet.