Quote:
Originally Posted by OLD BOY
Well, it does, actually! Why would a non-Amazon subscriber who happened to be a Virgin Media TV customer get the Christmas football at all? I think most people understood my answer.
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Why would Virgin Media customers get BT Sports, some of whom won't pay a single penny to BT across the range of products/services?
It'd be very easy for Virgin to have came to a deal over this considering the rights cost Amazon nothing. Prominent placing of advertising on channel 100, in the EPG, main menu, Virgin press release, Virgin's own advertising during the period emails to customers promoting say, 1 month of free Prime in December.
Alternative idea:
One game each match day on Channel 100, advertising the remainder on Prime.