Quote:
Originally Posted by davethejag
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I haven’t seen it mentioned before. That APML’s another specification that’s too complicated and will be completely ignored by any business that doesn’t like the idea. In those respects, it looks like another
P3P, which will make it as useful as a
chocolate teapot. It also replaces boolean values with numerical ones. This is a
concern I have about Phorm’s future; that profiles will be come increasingly like fingerprints.
Martin Smith is a member of the advertising community looking for something like APML. He has expressed serious concerns over the type of behavioural targeting being offered by Phorm:
Smart Targeting Respects Consumers’ Privacy
Just because you have the capability to do something technically doesn’t mean you should. 