Re: ESPN, BT, Euro, Premier and Sky Sports news
I don't think this PPV approach would be good for BT or Sky either. If successful, the Premier League could then just bypass Sky and BT and sell the matches itself to the public on all platforms including smart TVs and PCs for those without a pay TV subscription.
This would undermine Sky Sports and BT Sport and in turn limit the benefits of buying a bundle of broadband and TV from one provider.
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