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Old 20-03-2008, 01:00   #1494
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

I will get back to people on the questions re: how to check if VM is using Phorm on your connection as I only have a few minutes (look at tcpdump and tcptraceroute if you get a chance meanwhile (note tcptraceroute -not- traceroute)).

But I did have a think earlier about some more sinister consequences of this system with regards to shared computers.

One example is domestic abuse. Say for example a female victim of domestic abuse is searching for support groups or information about leaving her husband/partner and this happens to get picked up by the profiler because the sites she is looking at are not on the "blacklist". She spends several days doing this whilst her husband/partner is at work, then one night he logs on and starts browsing the net. He happens upon a site which is using the OIX advertising platform and sees ads related to his partner's/wife's recent browsing habits. We could potentially see tragic consequences, even deaths as a result of severe violent reactions to the discovery.

Other examples are child abuse victims, people with medical conditions they have kept hidden from the family etc. Even less "serious" scenarios where one's partner is looking for a birthday gift for you and you happen to use the computer after a profile has been built up could lead to upsetting consequences.

There is a lot that really doesn't seem to have been thought of when assessing the impact this technology could have on the more vulnerable members of our society.

Alexander Hanff
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