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Old 11-09-2021, 20:37   #362
OLD BOY
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Re: Streaming services news, offers and general chit chat

Quote:
Originally Posted by Chris View Post
The point of mentioning that itís on channel 4 is that it is a competition that would otherwise have been exclusive to Amazon. Iím curious about Amazonís rationale for sub-letting the rights to channel 4. Are they going to carry Amazon branded pictures and commentary unedited perhaps? Or did channel 4 just pay through the nose so as to override Amazonís desire to use the event to drive subscriptions?

Funny though, when something is important it still finds a home on linear broadcast tv.
That is certainly the current state of affairs here in 2021, Chris.

I think perhaps your suggestion that there might be an Amazon dog on Channel 4ís broadcast is highly likely, and it will create an awareness that the streamer carries sport.

A nice little earner for Amazon, too.
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