Quote:

Originally Posted by serial My MP submitted a question to the Home Office and today I recieved a letter with the response. ... Home Office The Rt Hon Tony McNulty MP Minister of State Dear Serials MP ... The Information Commissioner's Office has provided a view that Targetted Online Advertising could operate in a way that is in compliance with the Data Protection Act, but that he is keeping the targeted online advertising products under review and will be strongly influenced by the experience of those users who choose to participate in any trials and the way in which they are able to make that decision to participate. Tony McNulty

Dear (my MP)

In a response to a question from a member of the public, The Rt Hon Tony McNulty MP, Home Office Minister of State said in written reply that the Information Commissioner "Is keeping the targeted on-line advertising products under review and will be strongly influenced by the experience of those users who choose to participate in any trials and the way in which they are able to make that decision to participate."

The ICO should ensure that individuals who understand the technicalities of the implementation of any system to deliver targeted advertising are offered the opportunity to take part in such trials. Would you please check if this will be the case?

Furthermore, it is important that the ICO take actions to ensure that individuals are invited to take part who are conversant with the legalities surrounding the running of a system to deliver targeted advertising. Would you ask if this will be the case also?

I feel that this latest information does warrant further questions at a time when BT are continuing to state that they intend to run trials of a system with 10,000 selected customers. We should assume that the 10,000 will indeed be selected, and that selection will exclude the customers whom they know dislike the fact that they have already sought to deceive the public on numerous occasions.

Yours...