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Old 12-09-2021, 21:19   #373
jfman
Architect of Ideas
 
Join Date: Dec 2004
Posts: 10,223
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Re: Streaming services news, offers and general chit chat

Quote:
Originally Posted by cheekyangus View Post
There are Prime Video logos everywhere, it's a normal Prime Video broadcast. So it's a big advert for Amazon.
I get the point Chris was making - what is the rationale for Amazon?

But as we can now see the rationale was clear - their logo was on screen the whole time - 100% the same coverage with no adverts.

Quick win in a sense for Amazon. The number of people who would go out their way to pay for this would be small - yet they claimed a free advertising slot for a Saturday night on prime time terrestrial television.

The sense of putting your product in the home of everyone in the country was strong.
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