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Originally Posted by Chris
The point of mentioning that it’s on channel 4 is that it is a competition that would otherwise have been exclusive to Amazon. I’m curious about Amazon’s rationale for sub-letting the rights to channel 4. Are they going to carry Amazon branded pictures and commentary unedited perhaps? Or did channel 4 just pay through the nose so as to override Amazon’s desire to use the event to drive subscriptions?
Funny though, when something is important it still finds a home on linear broadcast tv.
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That is certainly the current state of affairs here in 2021, Chris.
I think perhaps your suggestion that there might be an Amazon dog on Channel 4’s broadcast is highly likely, and it will create an awareness that the streamer carries sport.
A nice little earner for Amazon, too.