Just found this, which is interesting.
https://advanced-television.com/2021...egy-for-youth/
The reason for me that it’s interesting is that it is acknowledged that scheduled TV means extra work for the schedulers. That extra work means extra cost. Something that some of us on this forum seem to believe is unimportant from a broadcaster’s point of view.
When you combine the extra cost with the viewing trends, this gives a pretty good indication of which way we are going.
I accept completely that the neanderthals will not agree. However, I would point out that neanderthals were subject to a best before date!
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But more generally, once you are freed of the constraints of scheduling and programming a linear channel, it becomes really exciting in terms of the possibilities of the different genres we might venture into – such as factual programmes. On ITV2, we have been very successful in becoming the No1 destination for young adults and we did that by really targeting them and focussing on funny, often irreverent, entertainment programming with a tone that ran through all the content. We prided ourselves that as a viewer you come in, lean back, have fun, and “But more generally, once you are freed of the constraints of scheduling and programming a linear channel, it becomes really exciting in terms of the possibilities of the different genres we might venture intoq all the content.
We prided ourselves that as a viewer you come in, lean back, have fun, and we programmed it so every programme led neatly into the next, it’s all about inheritance, it’s about 9pm junctions and watersheds. But guess what, on demand it’s not…and when you’re free of those linear channel constraints there’s other things you can do in programming terms…”