[denphone]

Originally Posted by OLD BOY

While true to say that Amazon hasn't 'blown Sky out of the water' as you put it on football rights, the fact is that they have chosen not to do so up until now. There are many reasons for that, including the technical difficulties with streaming such as latency and broadband coverage, but as these difficulties get resolved, the idea becomes more attractive.

Don't forget about Amazon run their business with a clear business model though as its strange that they have had many chances to blow Sky and BT out of the water up to now but have chosen not to do so based on the simple reason that it does not fit their profitable business model.