Quote:
Originally Posted by Media Boy UK
With The Box having a same idea of things it broadcast on 4Music if I was working for Channel 4 I would also axe The Box to launch E4 Extra +1.
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If that was the case why are they replacing Box Hits if The Box is "the same thing" as 4Music?
Take that approach to its extreme and there will only be 1 channel left on UK television.
Also, that's just replacing variety (albeit similar) with repeats. You can serve the same demographic with completely different content and get more viewers, that's why there are often many channels that service the same demographic run by the same broadcaster, because running various brands with different content for the same people usually gets more viewers than consolidating them into one channel or replacing with a timeshift channel.
If for instance you closed Really and retained Quest Red, which are supposedly targeting the same demographic, the Really viewers aren't necessarily going to start watching Quest Red, they might hate Quest Red with a passion, and not watch even if some Really shows appear on Quest Red. It might even be that Quest Red viewers might watch less Quest Red if airtime gets taken by Really shows. Quest Red viewers may have different tastes to Really viewers despite being same demographic and virtually the same to outsiders.
E4 back in the day was a very different channel to the old BBC3, and still is, despite being aimed at the same demographic.
Discovery will likely much prefer two channels regularly getting 600,000 viewers each rather than a consolidated channel that gets 750,000 (numbers take from top of head to illustrate a point, there's no source BTW). Because consolidation doesn't result in 100% viewer retention.