Quote:
Originally Posted by Raider999
My idea of making ITV responsible for individual collection of those who choose to take ITV as a ppv channel is the best idea.
A second option would be for virgin to agree to pay the £80m and charge ITV £150m for access to Virgin's system.
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Gosh that's even higher than the £120m I suggested earlier. I have to admit, I prefer your figure. In fact, let's make it £160m.
Quote:
Originally Posted by jb66
Then itv would say no thanks
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Fine. ITV are complaining about the large number of viewers getting their PSB service for free on VM, let's see how they explain the loss of that large amount of viewers to their advertisers. Advertisers certainly aren't going to continue paying the same amount for an advertising slot with a (potentially) significantly reduced audience.