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Old 10-03-2008, 20:46   #974
Tezcatlipoca
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Ravenheart View Post
Another good piece on the Register this morning HERE

And Phorm's shares are down 20% this morning too
http://www.iii.co.uk/investment/deta...PHRM.L&it%3Dle

Keep up the great work folks

Excellent article.

Many good points, especially...

Quote:
Originally Posted by The Register
BT, Virgin Media and Carphone Warehouse tell us that the internet will be "more relevant" thanks to ads targeted on the content of every page we visit. That's classic misdirection. The ISPs are claiming they're doing us all a favour by solving a problem that doesn't exist in any mind but that of a marketeer. At best it's patronising and cowardly.


(snip)


The whole wheeze is predicated on arrogance and the lamentably correct assumption that most people will just swallow the anti-phishing marketing when the Webwise opt-in page pops up.

(snip)
That last part is probably sadly true - most will probably just swallow the marketing & go along with it.
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