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Old 11-05-2013, 22:14   #1339
Mr Banana
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by BexTech View Post
True. Though what I meant was before Setanta came about we were paying less. As more and more bidding wars came about we started paying more and more to cover it.

Like I said before Sky were making losses for many many years, they had planned for it, I'm sure BT are planning the same, in it for the long term and have the money like Sky did to take the losses for some time.
Big difference now is that next time they both bid the price paid will have to be massive and who will lose out - us!
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