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Originally Posted by RichardCoulter
Another idea as to what these services could be.
VM are to shortly give us targeted advertising from the Sky owned AdSmart. I wonder if these services are tests to check that this service is working properly??
https://www.skyadsmart.co.uk/about-skyadsmart/
My thinking is that the system might treat each advert as a (very short) pop up channel and this could be why there are no channel names associated with them. |
Adsmart is supposed to be seamless, switching between streams would have synchronisation problems and GOP problems, so hardly seamless. I don't think that advertisers would be very happy with viewers having to wait for the picture to "rebuild" every time an advert changed.
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Apparently, AdSmart could also be used as a method to insert local news etc.
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That really depends on how Adsmart is configured. Hopefully, VM subscribers will be able to opt-out of targeted advertising.
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Still doesn't explain why they wouldn't be available to M/Player customers though.
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Or why they would be available to M Pack customers but not to Player Pack customers.
One of the guys maintaining the scanning db's raised a question. He wondered why 16 new services have been added to the SDT with only 1 of them making it to the NIT in specific regions. Maybe this is 16 different configurations of the same service, each configuration to be individually tested over time. I guess time will tell. Of course, VM could add the other 15 services to the NIT next week and blow that theory out of the water.